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Exploring the growth opportunities in Middle East and Africa

Driving Lesson

In Dubai, UAE, the first conference

on the Licensing Industry in MENA

March 17th, 2023 – Morning (9.30am-12;30pm + lunch)

Our Middle East Africa conference brings professionals together to learn, share and do business with the most influential people in the industry.

The "Licensing Horizons" conference in Dubai is a first ever in the region, event for professionals in the field of licensing and intellectual property in MENA.


This is an exclusive, by invitation only, event.

4 sessions on this conference

"Licensing Horizons" will bring together industry leaders to discuss the current state of the Middle East and Africa region, as well as the growth opportunities and strategies to succeed in this area. Attendees will also learn about the impact of metaverse and NFTs on the licensing industry and the development of Location Based Entertainment. And last but not the least, attendees will have the opportunity to network with industry leaders, as well as do business.

Session 1:

Navigating the growing landscape in the Middle East and Africa


Overview: In this session, attendees will gain a comprehensive understanding of the Middle East and Africa region, exploring the latest developments in the business and media landscapes. Through expert opinions, the audience will gain insight into the key opportunities for growth and development that exist in media and brand licensing industry.

Session 2:

Identifying the best strategies to succeed in this region

Overview: This session will delve into the key strategies needed to succeed in the Middle East and Africa region, including market entry strategies, cultural sensitivity, and local partnerships.

Session 3:

Reviewing how metaverse and NFTs are revolutionizing the licensing industry


Overview: In this session, attendees will learn about the impact of metaverse and NFTs on the licensing industry and how it is changing the way companies license their content.

Session 4:

License to succeed: Top 12 trends shaping the future of Licensing in 2023 and beyond

Overview: In this informative session, attendees will explore 10 trends that are expected to shape the licensing market in the coming years, including experiential licensing, sustainability and ethical marketing, e-commerce, and social media and influencer marketing. The panelists emphasize the importance of personalization, innovation, and technology in licensing, and provide practical advice for businesses looking to stay ahead of the curve.

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Expert Speakers

The Licensing Horizons conference features an impressive lineup of speakers and panelists, all of whom are experts in their respective fields.

Fayez Weiss, the Founder and President of Spacetoon Kids TV, brings a wealth of experience and insight from the media perspective. With his extensive background in children's Entertainment. Fayez will offer valuable insights into the licensing landscape for kids' media brands.

Prasanna Pilimatalauwe, International Licensing and Business Development Manager at Blaupunkt GIP. Prasanna has an extensive knowledge of the global intellectual property and consumer electronics industry.His experience in successfully developing new markets and working in multinational structures will provide valuable insights about licensing best practices.

Jayesh Ravindranath, former General Manager of Group Marketing for Landmark Group, is a leading voice in the retail space. With his extensive background in marketing and retail, he will provide valuable insights into how licensing can be leveraged to drive sales and engage customers.

Fagr kassim-Ali. Media Sector Development Director at Sharjah Media City - Shams will bring a wealth of expertise in the media industry. 

Rani Rikabi Sukkari leads the linear TV marketing division, where he has overseen the successful launch of some of MBC's most prominent shows, including Arab Idol, Arabs Got Talent, and Top Chef. He is responsible for all communication and marketing activities, ensuring the effective promotion of MBC's programs across multiple platforms. With his extensive experience in the marketing field, Rani has a deep understanding of consumer behavior and how to create effective marketing campaigns.


Amer Bitar Founder & CEO of Markettcom, offers valuable perspectives from the licensing agency side of Business. With his experience in licensing deals and brand management, Amer will provide valuable insights into how licensing can be used to build successful brands and drive revenue in the MENA region.


Amar Jabri, Founder & President of JABS General Trading will share his insights and case studies on creating and executing successful promotional deals in the Middle East and how licensing can drive innovation and growth in the region.

Philippe Guinaudeau, founder and CEO of BrandTrends Group, brings a wealth of expertise in marketing research to the conference. His insights into consumer behavior and market trends will help attendees better understand how licensing fits into the broader marketing landscape.

Finally, Edward Kondrat, senior esports lead and project manager for Empire Play, brings a unique perspective from the metaverse. His insights into the growing world of virtual and augmented reality will help attendees understand how licensing can be used to create engaging experiences for consumers in these new and exciting spaces.


Overall, attendees can expect to learn from some of the most knowledgeable and experienced voices in the licensing world at the Licensing Horizons conference.

Attendees expand their knowledge and their network

By interacting with experts, industry leaders, and peers, attendees will have the chance to make valuable connections and build lasting relationships that can benefit them in their future endeavors. The conference provides an excellent platform for attendees to exchange ideas, share experiences, and learn from one another, leading to a more well-rounded and fulfilling experience.

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Place of conference

Sofitel Downtown Dubai
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