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The First Conference on

on the Licensing Industry

in the Middle & East North Africa

Driving Lesson

In Dubai, UAE, the first conference on the Licensing Industry in MENA

March 17th, 2023 – Morning (9.30am-12;30pm + lunch)

Our Middle East Africa conference brings professionals together to learn, share and do business with the most influential people in the industry.

The "Licensing Horizons" conference in Dubai is a first ever in the region, event for professionals in the field of licensing and intellectual property in MENA.

This is an exclusive, by invitation only, event.

4 Sessions on this conference

"Licensing Horizons" will bring together industry leaders to discuss the current state of the Middle East and Africa region, as well as the growth opportunities and strategies to succeed in this area. Attendees will also learn about the impact of metaverse and NFTs on the licensing industry and the development of Location Based Entertainment. And last but not the least, attendees will have the opportunity to network with industry leaders, as well as do business.

Session 1:

Navigating the growing landscape in the Middle East and Africa

Overview: In this session, attendees will gain a comprehensive understanding of the Middle East and Africa region, exploring the latest developments in the business and media landscapes. Through expert opinions, the audience will gain insight into the key opportunities for growth and development that exist in media and brand licensing industry.

Session 2:

Identifying the best strategies to succeed in this region

Overview: This session will delve into the key strategies needed to succeed in the Middle East and Africa region, including market entry strategies, cultural sensitivity, and local partnerships..

Session 3:

Reviewing how metaverse and NFTs are revolutionizing the licensing industry

Overview: In  this session, attendees will learn about the impact of metaverse and NFTs on the licensing industry and how it is changing the way companies license their content.

Session 4:

License to succeed: Top 12 trends shaping the future of Licensing in 2023 and beyond

Overview: In this informative session, attendees will explore 10 trends that are expected to shape the licensing market in the coming years, including experiential licensing, sustainability and ethical marketing, e-commerce, and social media and influencer marketing. The panelists emphasize the importance of personalization, innovation, and technology in licensing, and provide practical advice for businesses looking to stay ahead of the curve.


Meet The Panelists


Ammar Jabri

  • Linkedin

Founder & President of JABS General Trading will share his insights and case studies on creating and executing successful promotional deals in the Middle East and how licensing can drive innovation and growth in the region.


Philippe Guinaudeau

  • Linkedin

Philippe Guinaudeau, founder of The BrandTrends Group, has 31+ years in global marketing, specializing in durable goods, retail, and brand strategy, with a unique focus on children, youth, and families across continents.

Amer Bitar
  • Linkedin

Amer, CEO of Markettcom, a leader in brand licensing in the Middle East and North Africa. With 20+ years' expertise, he drives business growth, boosts revenue for premier brands, and excels in strategic partnerships.

Edward Kondrat
  • Linkedin

Senior esports lead & project manager at Empire Play, brings unique metaverse perspective. Insights into VR/AR's growing world help create engaging consumer experiences through licensing.


Rani Rikabi Sukkari

  • Linkedin

Leads linear TV marketing at MBC, overseeing successful launches of Arab Idol, Arabs Got Talent, & Top Chef. Ensures effective promotion across platforms with deep consumer behavior understanding.

Fagr Kassim-Ali
  • Linkedin

Media Sector Development Director at Sharjah Media City - Shams will bring a wealth of expertise in the media industry. 


Fayez Weiss

  • Linkedin

Fayez, Founder & President of Spacetoon Kids TV, offers media expertise & insights. With extensive background in children's entertainment, he provides valuable insights into kids' media licensing.


Prasanna Pilimatalauwe

  • Linkedin

Prasanna, Int'l Licensing & Business Dev. Manager at Blaupunkt GIP, brings extensive IP & consumer electronics knowledge. Expertise in new market development & multinational structures offers valuable licensing insights.


Jayesh Ravindranath

  • Linkedin

Former GM of Group Marketing at Landmark Group, a leading voice in retail. With extensive marketing and retail background, he offers insights into leveraging licensing for sales and customer engagement.

Attendees expand their knowledge and their network

By interacting with experts, industry leaders, and peers, attendees will have the chance to make valuable connections and build lasting relationships that can benefit them in their future endeavors. The conference provides an excellent platform for attendees to exchange ideas, share experiences, and learn from one another, leading to a more well-rounded and fulfilling experience.

Venue Spotlight

Sofitel Downtown Dubai

We are thrilled to announce that the iconic Sofitel Downtown, Dubai, will play host to Licensing Horizons.

This prestigious venue is not just a location; it's an experience, offering attendees a unique and inspiring environment that perfectly aligns with our shared vision for the future of licensing in the Middle East.

Event Location
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