Our Middle East Africa conference brings professionals together to learn, share and do business with the most influential people in the industry.
Building on the success of the first edition, the theme for this year's conference is 'Immersive Odyssey: Bridging Real and Virtual Worlds in Brand Licensing.' The event will feature insightful conferences and panels discussing the future of licensing in the MEA region. Additionally, there will be pitches on key licenses with great potential in the region, and a highlight of the afternoon will be the Licensing Awards ceremony, where we will recognize champions in various areas.
This is an exclusive, by invitation only, event.
Overview of Panels in this Conference
"Licensing Horizons" will bring together industry leaders to discuss the current state of the Middle East and Africa region, as well as the growth opportunities and strategies to succeed in this area. Attendees will also learn about the impact of metaverse and NFTs on the licensing industry and the development of Location Based Entertainment. And last but not the least, attendees will have the opportunity to network with industry leaders, as well as do business.
Session 1:
Exploring the Synergy of Licensing, Media & Sports
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Overview: This panel aims to shed light on cutting-edge licensing strategies, the significant role of entertainment within the sports industry, and how artistic creativity is revolutionizing the way audiences engage. Our panelists will highlight new opportunities for collaboration and emerging trends that unite these dynamic fields. Expect a session packed with insights on driving innovation at the crossroads of licensing, media, and sports.
Session 2:
Exploring Innovations in Virtual Immersive Experiences
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Overview: Dive into the cutting-edge technologies that drive immersive experiences, offering a look into how these tools are shaping the future of interactive environments and digital storytelling. Attendees will gain valuable perspectives on the practical applications and transformative potential of immersive technologies in various sectors, including entertainment, marketing, and event planning. This panel is a must-attend for those interested in the forefront of immersive experience technology.
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Session 3:
Navigate the Future of Art Licensing
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Overview: Join us on an enlightening journey with our esteemed panelists as we explore the dynamic evolution of visual art within the realm of licensing. Our expert speakers will discuss the transformative role of art licensing in expanding artists' reach beyond the conventional confines of galleries and museums. Additionally, they will address the critical topic of safeguarding art in the era of artificial intelligence, providing insights into the challenges and opportunities that lie ahead.
Session 4:
Brand Licensing in the era of generative-AI
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Overview: Embark on a journey to explore how generative-AI is a powerful tool and a transformative force shaping the world of brand licensing. First, discover how generative-AI reshapes brand experiences, surpassing traditional personalization, especially in art, animation, and video. Explore dynamic narrative crafting for heightened consumer engagement and examine the predictive prowess of AI, which anticipates and fulfills desires. As a special highlight, witness a live demonstration showcasing the practical application of generative-AI in brand licensing. See how AI algorithms navigate private databases, empowering businesses to make informed decisions with unprecedented efficiency and accuracy.
Closing Keynote:
Shaping the Future of Immersive Licensing
Overview: This closing keynote will distill the day's key insights and preview the future of immersive licensing in the evolving entertainment industry. Expect a concise overview of breakthrough discussions and a forward-looking perspective on how emerging trends will influence the sector with an insightful wrap-up and a glimpse into what's next in entertainment and licensing.
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Meet The Panelists
Jamal Joratli
Jamal Joratli, a renowned contemporary artist, merges traditional and modern themes globally, shaping modern art with deep emotional depth and mentorship.
Attendees expand their knowledge and their network
​By interacting with experts, industry leaders, and peers, attendees will have the chance to make valuable connections and build lasting relationships that can benefit them in their future endeavors. The conference provides an excellent platform for attendees to exchange ideas, share experiences, and learn from one another, leading to a more well-rounded and fulfilling experience.
Venue Spotlight
Sofitel Downtown Dubai
We are thrilled to announce that the iconic Sofitel Downtown, Dubai, will play host to Licensing Horizons.
This prestigious venue is not just a location; it's an experience, offering attendees a unique and inspiring environment that perfectly aligns with our shared vision for the future of licensing in the Middle East.